James Lipetzky

Director/editor James Lipetzky is equally adept at writing, directing and editing. His documentary film, LICENSE TO OPERATE, is a film about a former group of gang members who have joined forces with community leaders and law enforcement on a mission to break the cycle of violence that they were once a part of creating. At its heart, LICENSE TO OPERATE is a film about redemption, hope and change. It's about rebuilding relationships and forging new alliances. It's about healing the wounds of a community. It's about how the effort of a few can change the direction of an entire city. Available on iTunes https://itunes.apple.com/us/movie/license-to-operate/id1112486356

On the commercial front, James is known for being an astute real people interviewer through his empathetic nature and  genuine compassion for his fellow man.

His current documentary series is an American portrait set in the heart of Pennsylvania and dirt track racing.

Other recent work includes “Spent: Spotlight On Change,” a series of ten short films examining the plight of Americans unable to participate in the mainstream financial system. The thought-provoking series expands the conversation begun by the Davis Guggenheim-produced film “Spent: Looking For Change.”

James has directed commercials and branded content for an extensive roster of clients and brands including Motorola, 3M, Sony, Microsoft. Verizon, Silk and Taco Bell.

“Let yourself be silently drawn by the strange pull of what you really love. It will not lead you astray.”
― Rumi

Samantha Hart 

Co-founder Samantha Hart is an award-winning Creative Director/Writer and plays the dual role of Executive Producer at Foundation.  She has been instrumental in not only the execution but also the development of campaigns for a wide variety of brands including Motorola, American Express. Radical Skincare and Uniited Way as well as numerous start-up brands.

Passionate about non-profits, she has contributed her talents to such causes as  Boys and Girls Club, Unstoppable Foundation, United Way, APCH and  takepart.com among others

Samantha is also an experienced art director and copywriter - either working independently or collaborating with a team, Sam brings a unique perspective to every project she takes on.

Before starting Foundation Content, Samantha had a successful career in the entertainment industry, which began under the mentorship of David Geffen at his venerable record label, Geffen Records working on projects for artists like Nirvana, Guns 'N Roses and Aerosmith. She went on to become Creative Director at Gramercy Pictures (now Focus Films). Samantha’s creative vision brought prominence to such independent features as “Dead Man Walking,” “Fargo,” “The Usual Suspects,” and “Four Weddings And A Funeral.” She continued her successful run of hits at Fox Searchlight with “Waking Ned Devine” and “Boys Don’t Cry” before moving to Universal Pictures as Senior Vice President of Marketing and Advertising.

Ms. Hart has won the prestigious Gold Hugo Award for her work on United Way as well as Key Art Awards for several of her film campaigns.